NexGen Cyber at the Den
A few weeks ago, we proudly announced our new role as a Community Partner of Millwall Football Club, a collaboration rooted in shared values of resilience, inclusion, and community impact. If you missed that announcement, you can catch up here.
Now, the partnership has officially kicked off and what a day it was.
On Friday 16th August, we had the privilege of attending Millwall’s home match at The Den, not just as fans, but as proud sponsors of the club for the next three seasons. From the moment we arrived at The Den, the energy was electric. Meeting the Millwall team, engaging with local community leaders, and seeing first hand the club’s commitment to social initiatives gave us a powerful glimpse into the heart of this partnership. In this post, we’ll take you behind the scenes of our first day as a community sponsor, share some memorable moments, and reflect on what this collaboration means for the future.
This exciting partnership has been made possible thanks to the fantastic team at Eleven Sports Media, and for us, the day marked an important milestone in NexGen Cyber’s journey.
Seeing NexGen Cyber at The Den
While the result on the pitch wasn’t quite what Millwall fans were hoping for, the day itself was one of immense pride for us. Watching our logos and videos appear across the stadium screens, and seeing NexGen Cyber featured in the newly refurbished executive lounge, was incredibly rewarding.
It was a tangible reminder of how far we’ve come as a business and the positive momentum we’re building.
Why Millwall?
Partnering with Millwall FC feels like a natural fit. The club embodies resilience, loyalty, and community – values that mirror our own at NexGen Cyber.
Just as the players fight with determination on the pitch, we work tirelessly to protect and empower businesses in the digital world through our cybersecurity services. Both on and off the field, it’s about teamwork, trust, and giving our best.
It’s also an exciting time for the club, with James Berylson stepping into the role of chairman following his father John Berylson’s passing. The sense of legacy, strength, and ambition at Millwall resonates deeply with us, making our sponsorship all the more meaningful.
A Day to Remember
A personal highlight was meeting former Millwall player Alan Dunne, who shared stories that brought the club’s history and spirit vividly to life. The atmosphere at The Den itself was unforgettable, the passion and loyalty of Millwall fans is something truly special, and we felt honoured to be part of it.
Looking Ahead
We’re absolutely thrilled to be embarking on this journey with Millwall for the next three seasons. This sponsorship represents more than just visibility for NexGen Cyber; it’s about standing alongside a club that represents resilience and community, and building stronger connections both on and off the pitch.
If you’d like to learn more about how we protect businesses with innovative cybersecurity solutions and expert IT compliance support, explore our services or get in touch with the NexGen Cyber team.
Here’s to more proud moments, exciting matches, and a strong partnership with the Lions!
